Watercycle
A 3D fluid simulation in the shape of a motorcycle for use in a magazine advertisement about consumer shipments of motorcycles.
The Problem
At certain points in the year, due to festivals and shows, there is a motorcycle shipping season. During this season, FreightCenter advertises aggressively to capture sales of people who need to ship their motorcycles to shows.
The Solution
Running ads in Full Throttle magazine proved to generate excellent ROI. Each season, FreightCenter needed a fresh ad to grab attention and drive sales.
My role
In this particular instance, I was able to generate the advertisement from top to bottom, the centerpiece being the fluid simulation of a motorcycle made of water with a striking backlight. I also wrote the tagline and copy.
The Watercycle
To create the "watercycle" I created a model of a motorcycle in Blender and then converted that model into a fluid simulation. I rendered the full simulation of the water splashing to the ground in a puddle, but only used one frame, the one that proved "watery" enough while still obviously being a motorcycle.
The Result
The ad ran in Full Throttle magazine to great effect, covering the cost of the run many multiple times over.